Marketing Your Home

GETTING THE WORD OUT

As your Capital Realty Residential sales representatives, what methods will we use to attract buyers?

There are a number of different vehicles available to market your home to attract motivated and qualified buyers. These include:

LOCAL, NATIONAL & INTERNATIONAL MARKETING

How will we market your home locally, nationally and internationally?

  • >We may advertise on local cable television networks to reach potential home buyers.
  • We market homes on our web site www.capitalrealtyresidential.com which is listed on national and international search engines.
  • Exclusive Preview Showings are another method we use to attract qualified buyers in the community.
  • Our office hosts a "caravan" of homes, bringing many active agents from our office to view your home for potential buyers.
  • Your home will also be listed on our special "e-Caravan", an e-mail service to other Realtors® and to interested potential buyers from around the world.
  • A quality color property brochure, highlighting the unique features of your home, will certainly generate interest.
  • Virtual Tour Business Card CD-ROMs may be appropriate.
  • We can feature your home in Real Estate Showcase to be viewed by 1,000s of potential buyers.
  • Listing your home in the Residence Sections of the local and national newspapers gives your property maximum exposure.

THE INTERNET

How will we use the information superhighway to sell your home?

  • Every week, thousands of potential buyers and sellers visit this web site
  • A home that is listed on the Internet can be seen by interested buyers from around the world - 24 hours a day, seven days a week.
  • Capital Realty Residential's www.capitalrealtyresidential.com has proven to be successful tools in finding qualified buyers.
  • We can create a visual tour of all your home's features to be shown to literally 1.000s worldwide on our web site .
  • The homes we list in our web site sell up to 5% faster than those advertised in more traditional venues.

MULTIPLE LISTING SERVICE (MLS)

How does MLS work?

  • Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area.
  • An MLS listing, submitted by the seller's sales representative, generally includes all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price.
  • Quite often, MLS is the first place a buyer's real estate representative will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.

Selling Homes in the Palm Beaches

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